Royal Philips is entering a new category in North America and expanding its portfolio of home appliances with the launch of a range of smart, air purifiers and humidifiers. These new products give families the power to manage the most important part of the home – the air they breathe.
With professional grade AeraSense technology, the Philips Air Purifiers automatically monitor, react, and purify indoor air, capturing 99.97 percent of particles. They remove the most common allergens, including pollen, pet dander, dust mites, mold spores, as well as gases and odors.
The purifiers also have an extra-sensitive allergen mode that boosts the fan speed even when it detects small increases of allergens in the air. Its multi-stage active filtration system consists of 3 different filters: a pre-filter for large particles, an active carbon filter for odors and gases (VOCs), and a True HEPA filter that captures particles as small as 0.3 microns1. The Philips Air Purifiers are available for a range of room sizes and are AHAM and Energy Star Certified.
Rounding out the line of air treatment appliances is the Philips Humidifier, which prevents the spreading of bacteria. Laboratory testing confirms that NanoCloud technology spreads 99 percent less bacteria than leading ultrasonic humidifiers3 while also preventing wet spots and white dust4. The product also offers a smart humidity sensor that can precisely manage the humidity level of the room and that shuts off automatically to prevent over-humidification.
“With the development of new products, we are continually looking for ways to make an impact on the quality of life for people by bringing meaningful innovations to homes around the world,” said Eline de Graaf, Marketing Director for Philips New Categories. “Knowing that your air at home can have two to five times more allergens and pollutants than outdoor air, we came out with the Philips Air Purifiers and Humidifiers to encourage a better home environment with cleaner air.”
Philips also launched its TurboStar Airfryer that lets consumers indulge in their favorite fried foods without feeling guilty thanks to the appliance needing little to no oil for crispy results, so that family meals can be delicious and healthier.
Using proprietary TurboStar technology, hot air swirls continuously through the whole cooking chamber, resulting faster and even heat distribution throughout the entire basket. Since all the food is exposed to this constant, circulating heat, it is cooked through simultaneously while draining excess fat.
Thoughtfully designed to take up less space on a kitchen countertop but hold the same amount of food within the basket as past models. The Philips TurboStar Airfryer also features a universal EasyClick handle for quick changing between cooking accessories and storage as well as a clean removable mesh bottom.
Philips also developed the new Philips MultiChopper to make it hassle-free. Using propriety ChopDrop technology, the Philips MultiChopper offers a uniquely designed chamber that houses sharp blades that can cut through vegetables, dried fruit, cheeses, nuts and more.
The MultiChopper is equipped with two functions: a slower speed to ensure coarse chopping and a high speed blade to achieve finely chopped food. Simply press down on the top of the MultiChopper as it detects the desired function and adjusts the speed automatically — no extra buttons, settings or switches are necessary.
Once the pieces reach an optimal size, they are dropped in a bowl underneath — dry and uniform every time.
With the new Philips ProMix Hand Blender, consumers can blend, whisk, mash, chop and more with the touch of a button. Ergonomically designed for easy handling, the Philips ProMix Hand Blender allows for seamless one-handed speed control –ideal for consistently smooth soups, sauces, smoothies and baby food.
The ProMix technology along with titanium coated blades ensure a smooth end result without having to manually stir and mix, making for the quickest meal prep ever. Designed with Turbo boost, the harder the device is pressed, the higher will be the speed of the Hand Blender.
Now with a smaller footprint for a kitchen countertop or cabinet, the new Philips Compact Pasta Maker allows consumers to enjoy 2-3 servings of fresh, homemade pasta in about 18 minutes. The Philips Compact Pasta Maker mixes, kneads and extrudes automatically using an ideally designed stirring bar and knead tube for consistently smooth pasta and noodles every time.
Users can even personalize pasta by adding their family’s favorite herbs or ingredients such as spinach, carrots or beets. The Compact Pasta Maker also comes with a recipe booklet, which includes 10 delicious recipes and more than 15 types of dough options, making homemade pasta a breeze.
