Neura, an Artificial Intelligence (AI) platform for user awareness, released on Tuesday two new solutions – Neura for Connected Car and Neura for Transportation. As with all new solutions, Neura has conducted extensive testing with partners and customers to determine the best offerings for each solution based on market need and in what ways Neura’s physical world user awareness can meet these requirements.
Neura’s new solutions enable parking, airline and commute apps to interact with users in the moment. Meanwhile, connected car products address driver safety and situation awareness, while providing a more personalized experience for all the passengers in the car.
Neura enables companies launching upgraded connected cars and transportation apps to fully understanding who each user is, then anticipate and adapt to their needs throughout the day. This data is critical for apps and vehicles to respond to physical world variables such as a driver that has had little sleep or a carpool with several people with very different music tastes.
Neura’s AI engine integrates with more than 80 connected devices to ensure sophisticated situational awareness for each individual consumer and offers a library of API calls designed to provide customized, highly relevant engagement. The Neura solution offers a better way to personalize consumers’ app experiences and utilize the full potential of the connected environment, while ensuring sensitive data remains safe and secure.
The average American spends 52 minutes of their day commuting to work. In countries like Israel, India, the United Arab Emirates and Hong Kong, the time expands to more than 90 minutes a day.
With so much time being spent in the car, drivers are demanding a more personalized experience while in the vehicle, while cities are looking for ways to alleviate traffic and interact better with vehicles within their city limits. The problem has continued to worsen with congestion and traffic nearly doubled over the last ten years in The San Francisco Bay Area alone.
“Consumers are demanding their products be more personalized to them as individuals,” said Neura CEO Amit Hammer. “Neura enables products to proactively adapt to each user’s lifestyle and what they are doing at that moment. The combination of contextual user awareness and real-time knowledge makes Neura’s AI solutions the perfect technology to transform riding in a connected car and using a transportation app into passenger-centric experiences.”
Integration with smartphones is a crucial component of infotainment in the connected car. In the future, in-car services could be available through smartphone apps that know when the car is in need of services or roadside assistance based on driving conditions.
Mobile app makers who have enhanced their products with Neura’s AI-fueled user awareness, understand who their users are at a granular level, their preferences and habits, and what they are likely to need or to do. When these apps are in a connected car, they interact with the driver at the precise moment when the driver wants their service. This means that mobile app companies that already have AI-enhanced personalization are able to jump right into this new connected car ecosystem, than app providers that are technology laggards.
In addition, knowing how and when drivers use their mobile app before, during and a er they’re in the car, or how the driver interacts with the car on morning commutes versus running errands on Saturday creates situational awareness to give the driver what they need at the exact moment they need it in the car. Understanding not just what the driver does while they are driving, but also who they are which allows for more awareness, safety, and relevant services in the car while driving.
